Search Engine Optimization (SEO) marketing is one of the pillars of a successful internet marketing strategy. When performed incorrectly, however, it may create more hurdles and you might just be wasting your financial resources. To make the most out of this technique, avoid falling into one or more of the three most common pitfalls.
Every digital marketing consultant knows that SEO is driven by keywords. They are pretty much the lifeblood of an SEO campaign. However, they may also be the downfall of it if not done correctly. Plucking out the right keywords from a wide field of choices is crucial for SEO performance. To prevent the undesirable outcomes of optimizing the wrong keywords, complete and proper research is needed. Factors that must be taken into account include search volume of each keyword, user’s intent as to why he’s searching for a particular keyword, and long tail terms.
Keyword spamming is another big no-no. It is better to put your budget into highly relevant and specific keywords and give them a multifaceted and robust campaigns than try to use all possible keywords and lose money in the long run.
Content Not Optimized
Marketers often overlook the importance of web content and aligning it to the right keywords. Once strategic SEO keywords are identified, they must be the basis for what content to put on the website. Otherwise, two unfavorable things will happen. First, the search engine (e.g. Google) will ignore your website. Secondly, your intended audience may have clicked your link from a search engine’s organic results but leave right away when they see that there’s something off with your content.
Lack of Focus on Conversion
When analyzing the performance of an SEO campaign, don’t look into the traffic it attracted but also to the number of sales leads and revenue it generated. Your web pages must have strong calls to action, so those who are visiting your page aren’t just visitors but converted customers.
There are a few SEO specialists in Oklahoma City who can help you avoid these pitfalls. Build partnership with one that you can trust.