In today’s world, your business can’t afford to not be on social media. 71% of millennials, people between the ages of 19 to 35, check their social media accounts a minimum of once a day, which is more than they watch TV. They also increasingly trust businesses a whole lot more that have a social presence. It’s no wonder then that smart business owners use this information to create more leads and increase their conversion rates daily.
Millennials aren’t the only generation that’s logging onto social platforms in larger numbers than ever. Generation Xers and Baby Boomers are also embracing social media more and more, every day, and a good digital marketing company knows exactly what platforms they use the most. That’s not all they know, though.
An experienced digital marketer understands this one thing better than anyone else does. Read more on this article:
Your logo is one of the most important aspects of the design of your business’s website. It should be memorable and true to your business. Oklahoma City website design professionals are well aware of this fact and pay attention to these essential factors when constructing this very important visual component of your business.
Your Logo Isn’t Really About You
Sure, your logo is the first thing that most people will remember when thinking about your business but, the truth is, your logo isn’t really about you. It’s about reaching your audience, and you should do a good amount of research into who your audience is before you even begin to come up with your logo’s design features. It needs to speak to them for you; that’s what a good logo does. Read more on this article:
While it’s true that driving traffic to your website is the number one focus of most online marketing efforts, the truth is, there are two different kinds of traffic: low quality traffic that doesn’t do much for your business in the long run, and high quality traffic that does do quite a bit for your business when looking at your long-term goals.
Experienced internet marketing companies know that driving traffic to your website really means driving customers there. They know that any other form of traffic generation is a complete waste of your time, energy, and money. Read more on this article:
Your search engine optimization (SEO) efforts should not be limited to building backlinks, improving brand image, and building authority in your industry. While these are powerful and proven ways to increase your search engine rankings and drive more traffic to your website, there are other aspects of SEO that are just as important to master.
One of these aspects that is becoming increasingly important, as the internet becomes more and more watered down with content, is the optimization of your article titles.
Click Through Rate Matters
More and more, search engines are taking into account the click through rate (CTR) of your content. Putting it simply, the more your content is clicked on compared to other content of the same type, the higher it will rank. Read more on this article:
Too many businesses these days think that putting up a website with good content is enough. They figure that people will just start showing up to their website, overjoyed and excited to purchase anything they have to offer. It doesn’t take too long before they figure out that something is not working.
Continue reading “Increase Website Traffic and Customers with SEO”
Your website is the most important interface between you and your customer. If it isn’t designed well, you can easily lose the attention of the people who visit it. In turn, you may also lose potential customers as disillusioned visitors spread the news about your junky web design.
Continue reading “Visual Web Design Elements Essential for Success”