The development of mobile technology has spawned a huge market for videos. As this type of content is readily available at any time, its demand continues to grow. When examining video marketing statistics, you start to realize why your business needs to follow suit.
According to one survey over a month’s time, about one-third of all internet activity is spent watching videos, while 75% of online video viewers interact with a video ad. Most notable for businesses, landing pages containing a video experience an 86 percent higher conversion rate than those that don’t.