Mobile-device usage continues to balloon. Overtaking desktops as the primary source of searches, mobile will soon comprise 75 percent of online usage by the end of 2017. Because mobile usage is now dominating the digital marketing landscape, marketers are turning their focus to mobile platforms.
Internet marketing companies are ready to serve businesses in this regard, but remind their clients that the mobile playing field demands much more than merely making your website mobile responsive. To wit: despite the rise in mobile use, sales converted through mobiles are still down compared to those derived from the desktop. There is work yet to be done on conversion rates.
In meeting the full challenge presented by the mobile proliferation, your business should note several trends apt to impact your digital marketing strategy in 2017. Read more from this article: http://bit.ly/2rxP3s9