One way to improve your website’s SEO is to fill it with relevant, regularly updated information that visitors want to stop and take the time to read. That’s a standard bit of advice that you’ve probably heard many times, but how do you know what your visitors want to read? Where do you get ideas for your content? One place to start is with the questions your visitors ask you, the questions most companies answer on the FAQ page.
The Problem With Your FAQ Page
As SEO companies will tell you, the problem with an FAQ page is that it eventually becomes a static page. The point of an FAQ page is to answer all of the standard questions that visitors and potential clients repeatedly ask about your business. The FAQ page allows you to devote your time to fresh, unique questions and to providing your product or service to clients. Read more from this blog: http://bit.ly/2xXVg3o
Having a good web design is essential not only for garnering traffic, but for keeping it as well. If your website isn’t appealing to visitors, then they likely won’t stay on your website long. They’ll choose to leave and navigate to another website that they like the looks of better instead.
Following are just some of the elements of good web design that you can expect good digital marketing companies to employ.
While a web page can be coded completely in HTML, most companies nowadays employ the use of CSS style sheets. Style sheets are advantageous because they allow you to create uniform pages throughout your website. The resulting pages will have the same theme and style elements throughout. Read more from this blog: http://bit.ly/2h0VHXq
If you’ve been using pay-per-click advertising for your website or product, you probably have become aware that more than 80 percent of visitors to your ad do not become customers. That’s why remarketing is so brilliant. It provides another opportunity to market to a targeted customer and hopefully make a sale.
However, as most experienced internet marketing companies will tell you, the strategies you implement for your remarketing efforts can make or break your chances to get an ad conversion. Here are a few tips for your next remarketing campaign to increase conversions and get results. Read more from this blog: http://bit.ly/2h03vbK
So, you’ve finally decided that it’s time to expand your company’s digital marketing reach. Now, what’s your plan? Unless you possess a lot of time and an expertise in digital marketing platforms, methods and metrics, your best move forward is to hire a digital marketing consulting company. A good consultant will also make sure that you’re always on the cutting edge of technology, which means less of a time commitment from you.
Here are some tips to make your meeting with a digital marketing consultant a success.
Know What You Want Before You Meet
It’s a good idea to some a little about various digital marketing platforms and industry-related jargon. Sure, you’re hiring them for their expertise, but how will you know the professionals from the fakers if you’re confused by slick talk that means nothing. Read more from this blog: http://bit.ly/2xYT2k9
When it comes to having a good presence online, a business’ website always plays a critical role. Think of it as a digital extension of your physical store, one that prospective customers can visit at any given time. Hence, you have to make sure that it’s always to ready to receive anyone and provide all the information that they would need.
A number of business owners, however, are satisfied with online calling cards or product brochures for a website. The truth is, your business website can be so much more than that. In fact, when successfully designed, you can expect a bigger volume of visitor traffic and possibly, a significant increase in lead conversions.
This is why you need to pay special attention to how you present your website. To guide you further, here are some elements you should pay attention to when it comes to your website design: Read more from this blog: http://bit.ly/2vXjBWK