Websites have become a necessity for any business in Oklahoma City. From large conglomerates to local eateries, a website can easily attract customers online. However, simply having a website isn’t enough. Your website must be well-designed in order to be useful and informative to web users.
When it comes to good website design, many people tend to focus on how easy (or difficult) it is to navigate from page to page. Intuitive navigation on your website is highly beneficial since it allows web users to find the information they need in a click or two. This means it’s faster for them to transition from “browsing” to “buying”. Furthermore, websites that are easy to navigate for users also tend to be easier for search engines to crawl through, which can only help your website’s search ranking. Read more from this article: http://bit.ly/2rxFDgk
When was the last time you updated your email marketing strategy? Or perhaps, when was the last time you checked its effectiveness? If you’re still using the obsolete bulk email technique, you should know personalization is the new name of the game for email success. Around 74 percent of smartphone users check their emails on their device, and 54 percent of emails were opened on mobile devices.
5 key email marketing stats to know
Email practices are constantly evolving, and it’s important for email marketers to pay attention to trends if they want to get a leg up on the competition. Here are some marketing numbers that may guide you on how you approach your email marketing campaign. Read more from this article: http://bit.ly/2rxwh42
There are so many metrics to consider when measuring the success of an ad campaign, so much so that it’s so easy to focus on the wrong ones if you don’t look beyond a metric’s face value. Too often, businesses focus on clicks, video views, reach, and relevance score. The bad news though, is that you can hit the ideal numbers with these metrics and still not get the ROI results that you want to see from your ad campaigns.
Since Facebook Ad campaigns and other similar internet marketing service strategies may represent a significant investment for your business, you’ve got to measure and monitor the ROI you’re earning from your campaigns more closely. Below are the five stats that tell you the real story. Read more from this article: http://bit.ly/2rxmCux
SEO is an intensely dynamic and an ever-evolving system. There is no black and white in terms of the application of rules in SEO, although there is a delineation between a black hat and white hat strategy.
Among the constantly changing rules when it comes to SEO is the practice of backlinking to sources, image use, content type, and word and character counts. Basically, any and all components that you see on a website can be affected by your SEO strategy, which is why it is critical to hire a professional to help you carry out it.
Still, it wouldn’t hurt to also be aware of what are the common do’s and don’ts of the practice. Read more from this blog: http://bit.ly/2pTFhzA
Just because you’re new to the entrepreneurial market doesn’t mean that you don’t need to have an effective SEO campaign. In fact, this is one of the more common mistakes of new businesses. They put it at the bottom of their priority list, thinking that they have more important aspects to take care of in terms of marketing, and that this is something that they could do instead at a much later time, preferably when things are more “stable”.
What they fail to realize, however, is that implementing a viable and sustainable SEO campaign early on could work in great sync and compatibility with traditional marketing approaches. In case you need any more convincing, here are some more reasons why working with a professional SEO company could help you implement a good digital marketing campaign.
All Grounds Covered with a Holistic Marketing Campaign
Sure, social media marketing is all the rage nowadays, and TV and print ads still continue to be relevant marketing tools. However, if you want to establish a longer-lasting relationship with your target market, you need to make sure you’ve got your digital presence covered. Read more from this blog: http://bit.ly/2pT9ZJr
One of the biggest and most common mistakes of business owners is to treat their business site like it’s a personal website. Many small and medium business owners fall into this pitfall of web design, thinking that their personal aesthetic provides a good representation of their company.
Although you may feel like your company is your own creation, its identity should be completely separate and distinct from you. Your brand should take on a more professional feel.
It would be much better to hire an actual professional to design your business website. Not only will your website look professional, but it will also invite more business to your doorstep. Here are simple tips on how you can implement an effective web design. Read more from this blog: http://bit.ly/2reFJwh